Copywriter, MacLaren MRM
May 2006 - Present
Wrote Internet, e-mail and direct marketing copy for an array of projects, including General Motors, Cadillac, Chevrolet, Pontiac, Buick, GMC, HUMMER, Saturn, The GM Card, Goodwrench Service, RBC, Columbia House, Intel, Kraft, Durex, Canadian Scholarship Trust Plan, Xbox and Microsoft.
Executed strategies to increase brand awareness, sales and customer management.
Post-Graduate Certificate: Media Copywriting
Humber Institute of Technology & Advanced Learning, May 2006
Completed three-semester program in two semesters.
B.A.A., Radio and Television Arts
Ryerson University, May 2002
|
Writing
CMA Award, Merit: New Media - Interactive: Durex Hump Day
Direct Marketing copy, Marketing e-mail, Internet copy, banner ads May 2006 - present
Radio, television, print and web ads September 2005 - May 2006
Personal Weblog February 2005-present
CSI: Crime Scene Investigation spec script 2005
Gilmore Girls spec script 2004
Third Watch spec script 2003-04
"Simple Kind of Life" screenplay 2003
"Welcome to Southie" screenplay 2002 - 03
Friends spec script 2002
Go Go Gophers children's TV pilot 2001
I Can Count children's TV interstitial 2000
Toronto Today magazine show script 2000
OSPCA Public Service Announcement 2000
Good T comedy sketch 2000
"The Beer Witch Project" student film script 1999
"Life with Brett" audio feature script 1999
Radio news, program and commercial scripts 1998-99
Production & Design :
Red & Kitty Media: personal portfolio website 2006 - present
Layout and design of various direct marketing and print ads 2005-06
Smarty Pants website children's TV pilot website 2002
Title Design, various projects 2000-02
Set Decoration, various projects 1999-2002
Television and audio production, various projects 1998-2002
|
